Le Jour watches started its humble beginning in the 1960’s, well known by watch aficionados and collectors worldwide for manufacturing Swiss made mechanical watches.
Masterfully designed Le Jour Chronograph watches using robust ETA Valjoux movements were some of the most desired in that era due to its modest pricing and durability leading to its phenomenal success. Collections back then were inspired by auto-racing, sailing, yachting, and aviation.
Over the years Le Jour established a reputation by making professional watches epitomizing precise engineering, dependable construction and using premium mechanical movements.
During 1980’s with the shift of demand from high end mechanical watches to the mass oriented Quartz Revolution, like many other European manufacturers, even Le Jour began to phase out the production and with time eventually for unknown reasons faded away completely.
The new journey of Le Jour has started, picking up the brand's heritage where it left off 30 years earlier, Le Jour is evolving to adapt iconic models of the past to current trend.
With great attention to the legacy, heritage and sentiments attached to this brand which made Le Jour invincible, the brand is being revived with complete commitment and dedication. Maintaining its vintage charm, luxurious feel and assurance by using high-end materials, sophisticated reliable movements, we pay tribute to the traditional watchmaking by creating the same brilliance and excellence of yesteryears' Le Jour watches.
The vision of Le Jour is to provide luxury timepieces of distinction to exclusive men looking for performance and precision from niche horological instruments.